AllureDetail.com Website and Facebook Fan Page Updates

I hope you all had a wonderful weekend. Those that have visited AllureDetail.com lately have seen all the changes the website has gone through. It’s been a long haul since the one-page website before. I took some time to go through the photos I had available to me and created several galleries throughout the site for your photo album fetishes. Pictures may not answer a thousand questions, but it’s worth 999 words, and best of all, it’s free. Anyway, enough with my lame jokes.

The website has now been divided into several sections, the second most popular being the mobile auto detailing “Services” section, and the first of course is the homepage. What’s interesting is the third is actually the testimonials section. I’ve added a few more services including “The Platinum Detail Package” and a few “Monthly Premier Packages. ” Moving on, I’ve added an Allure Auto Detail menu for A LA Cart Services including Headlight Restoration, Sealant Application, Odor Removal  Clear Bras…. simply to improve your daily lifestyle with class. But Most important we have added our FaceBook Fan Page So click on the link and Follow US!!!

Give me some good feedback on how I can improve AllureDetail.com. Thanks for all of your support people! Remember www.facebook.com/AllureAutoDetail


Opti-Coat 2.0 VS. Opti-Coat Pro


Over the past few months that we have been offering Opti-Coat to our clients we have been asked quite frequently “Whats the difference between 2.0 and Pro?” Since we don’t produce, nor do we have any idea how to make it, it has been a difficult question to answer with a unsure tone of confidence, All we knew was the neither would wear away from washing or with the passing of time, Both would need to be polished to be removed.  Most Detailing folks like us that don’t know how to produce these new ceramic coatings find ourselves just being parrots and repeating what we hear or read. Thanks to Chris Thomas who is an optimum Pro Coating Distributor from Tennessee, and was part of the testing team working with Opti-Coat Pro all the way back in 08 we are now able to answer such a complicated question. Whats the Difference?

Chris starts off by saying” Opti-Coat Pro offers more protection against a more varied array of chemicals and contaminants and is a much more concentrated formula.Due to the concentration Opti-Coat Pro will be much thicker which can take more damage without penetrating the paint system. The prepolymer resin used to create Opti-Coat Pro is also more Expensive and more complicated to manufacture. Opti-Coat Pro also ships with a special Primer Polish that Prepares the surface for the coating and is not available to non Pros. Not to knock Opti-Coat 2.0 By any means , but they are not the same at all.”  Now the answer that Chris gave us actually answers the question “what’s the difference? but.. raises the Holy Grail of question “Why should I use a Opti-Coat Pro Installer  instead of Joe’s 2.0 from down the street?” Will get back to that question in a moment.  Chris continues.. “Opti-Coat Pro came first and Opti-Coat 2.0 is the newer product made specifically for the demand of a consumer version. Opti-Coat Pro used to be called “Opti Guard” before that name was set to distinguish the pro only interior coating.”


If you like to know how the sausage is made, please continue reading as we reveal some tricks of the trade.

Back to the question “Why should I use a Opti-Coat Pro installer  instead of Joe’s 2.0 from down the street?” PREPARATION!! without giving too much information on the preparation, this is what’s going to make all the difference in the longevity of your purchase. Ask your self this question today, 3, 5, 8 years down the line.. How do I know my car is still being protected? how do I know if the WHOLE car is protected and some parts have not fallen off? You see some areas are saturated with PRO installers so Joe needs to be placed on hold till a current installer becomes inactive. There are detailing websites or the “king of joe’s 2.0” that promote all over the U.S. but work from home somewhere in “Florida” and their job is to convince you he works in your area by promoting on his website your city, he schedule’s you in, find a “detailer” on Craigslist in your area and hires him to do the work. This detailer is taught over the phone  or videos on how to apply the 2.0. the Website owner makes money and so does the detailer… Every one wins but you!!.

Chris makes another great point ” My opinion is that authorized Pros should offer both to fully capitalize both markets (entry-level 2.0 and Pro) and that those not authorized to sell the Pro coatings should be up front about Opti-Coat 2.0 to avoid confusing the public which makes the whole network look bad. We all depend on repeated business and this type of situation could cause distrust if opened to discussion after the sale”. Amen Chris!

Again thanks for reading if you have any questions or concerns please feel free to email me at Info@alluredetail.com







“DETAILING” a over exaggerated marketing scam.

Black Audi

I was planning of naming this “how you the Customers is misled by the term “Detailing”

Think about this for a moment. When ever you get a hair cut you have someone you have been going to for the past months or years. Maybe someone your dad or mom when too and now they are your Stylist or maybe someone you found and now you take your kids too. with today’s technology you probably picked up your phone and went to your google+ or maybe yelp.com to help you with your decision. have you ever wondered what it takes to become a Hair stylist??? I’ll help you with that. The state of california regulates the Hair styling Industry by creating laws that require you to complete 1600 hours or you will be FINE for touching somebody elses hair with out a “Permit”. what do you need to get a Permit?

  • Find a School that teaches how to cut Hair
  • Pay up to 12 k to join the class
  • training for 56 weeks
  • Pass a test to graduate at the end of the year,
  • find a place that will hire a “unexperienced” Hair stylist and get charged rent while they build a data base.

All this for $8-$12 per person sometimes up too $60 to something that is going to grow back in a week…… But yet it’s amazing we give the keys to the second highest investments, to someone who purchase a Pressure washer, bucket and mitts at their nearest Home Depot goes to their buddy to get some Business cards done ( Examples  Hiring a professional detailer)  and calls themselves a “Professional Detailer”. So here are some points to What is Auto Detailing?

  • Automobile detailing is an art that involves a tremendous amount of talent, hard work, time, and patience.
  • Professional detailers offer customers and their vehicles a great service, doing things most people are unfamiliar with and cannot perform themselves
  • Adding protection to components throughout the interior and exterior of a vehicle
  • Pulling the luster out of a paint finish and making the interiors look brand new
  • Detailers must be very educated when it comes to detailing an automobile.

What factors are necessary for a person taking on the endeavor of detailing a vehicle?

  • Knowledge of paint technology and the differences between single stage and multiple stage paint.
  • Knowledge of clear coats and their reactions to different types of compounds and polishes
  • Ability to appropriately choose proper equipment, pads, and chemicals
  • Knowledge of various types of fabrics, carbon fiber, leather and other very difficult surfaces

For many years, detailing has been over exaggerated and used as a marketing scam; stationed car washes and weekend warrior car washers are notorious with this. How are Customers are often misled by the term “Detailing?” Unsuspecting customers are often lured into thinking they just had their vehicle Professionally Detailed when in reality, they just paid a very high premium for nothing more than an elaborate car wash with watered down wax! Because the detailing industry is unregulated and anyone who want to get involved in the industry may do so, many detailers today have not been properly trained or certified in the art of detailing. This can cause horrible problems because allowing an unqualified detailer to take care of your car is equivalent to entrusting a random, untrained person to style your hair. Often, customers who spend $50.oo to get their car “detailed”, end up paying hundreds of dollars in repairs due to a misuse of chemicals, their lack of experience, and knowledge [about the complexity…about the components….make up of the cars]A perfect example of this are visible swirl marks after a polish that I am sure many of us have seen as we sat in traffic, right? Unfortunately, the art of detailing is often  sold to the general public as a fake substitute to a mediocre hand wash and wax job. By now, most may be asking: So who can I trust so that I am not a victim of automobile detail scam? Do not fear!  Our link of a professional detailer will help you.


Sealant! What it is, and What it does!!

08 Honda with sealant

This month were gonna learn about Sealants.

Allure Detail offers this services to help you save Hundreds to thousands of dollars off dealer prices. Not many people know this type of “wax” exist or is even available from Allure Detail. Dealers will offer this service from $800 up to $2000 on a vehicle.

How We help you.

Developed exclusively for the aerospace industry, Strike Force was engineered to provide the ultimate slick durable finish and multi-layer-able protection from the harshest environmental elements. Strike force is now available for automobiles in the same nano-tech ultra durable consistency. Moreover, unlike your dealership, we offer *6 Months reseals at no additional cost for five years. You get our guarantee that with proper maintenance your paint won’t fade, oxidize or peal for half a decade. Yes-half a decade-for half the price of the dealership package! Keep cleanup from bird droppings and tree sap a breeze. Keep your shine brilliant; your car gorgeous, And save 50% and up to 25 gallons of water each time you come to us.

Now what’s a Sealant:

is an organically modified Sealant bonded with an acrylic crystalline at a nano-tech scale allowing it to bond to paint molecular delivering a durable high gloss shield.This ability to chemical bond at a nano-tech scale allows the products to deliver superior results that will not crack, fade, discolor,  or peel and can be used on all  chrome, polished aluminum, Carbon Fiber, Carbon Fiber/Fiberglass Composites, Glass, Fiberglass, Gel Coated Fiberglass and even painted Plastic. Armor Tech bonds with the exterior of your auto giving it a mirror-like wet finish, that is virtually impenetrable.Strike Force is not a wax, polish, or Teflon®.

Organic sealants are polymer based and provide much more durability than even the best carnauba wax. They are liquid in form and apply very much like a liquid wax. It is usually suggested that most sealants cure for 12 to 24 hours before layering additional coats on the paint or applying wax over the sealant. Curing involves the cross-linking of polymer strands. When cross-linking is completed, the product has “cured.” Some sealants contain an accelerator, or are sold with a separate accelerator that is mixed with the sealant before use, which speeds up the cross-linking (curing) process. For best results, the surface of the vehicle should be properly prepared for a sealant, which involves cleaning and polishing the paint prior to application. Applying a sealant over a wax or surface contamination may inhibit the bonding of the product to the paint. Once you top a sealant with a wax you will not be able to apply additional layers of the sealant without first cleaning the paint and removing all the wax

Definition of Sealant;  The molecular structure of all polymers are based on a chain of carbon atoms, chemically it is a molecule formed by the chemical union of five or more identical combining units called monomers. A non-organic based wax formulated from polymers used to seal paint with a thin hard barrier. They are very durable and provide a very bright, but flat silvery shine. This type of product is a compromise as it does provide durability but lacks the properties of a Carnauba wax lacking both color and depth, and because of a polymer’s inherent Covalent (molecular) structure it cannot mimic the properties of a Carnauba wax.

Polymers used in sealants require a paint surface form a molecular bond to; they don’t do well when asked to bond to metal to provide protection. A clear coat (paint) has porosity, so they bond very well and provide the intended protection. Since clear coat paint has porosity, a durable bond is formed and provides the intended protection.

Process The presence of oil or water may inhibit the cross-linking process of a polymer or linking together of the chains (monomers or building blocks) to form a ‘structure’ by acting as a barrier and will compromise its strength, durability, drying time, and bonding. Be sure that the surface of the vehicle can be left undisturbed and free from rain and water (condensation, dew, etc)) until the polymer has cross-linked (12-24 hours) or the surface protection may be compromised.

That’s why you should avoid rain, even morning dew with any curing sealant layers for at least 12-72 hours (product dependent). So, when you spray water on to a curing sealant, you are compromising its durability.
Fracture/evaporation temperatures – Polymers 350oF (176°C), Acrylic resin 265 – 285oF (130 – 140°C) The term “melting point” when applied to polymers suggests not a solid-liquid phase transition but a transition from a crystalline or semi-crystalline phase to a solid amorphous phase. Melting temperature though abbreviated as simply Tm the property in question is more properly called the “crystalline melting temperature”. Among synthetic polymers, crystalline melting is only discussed with regards to thermoplastics, as thermo setting polymers will decompose at high temperatures rather than melt.

* the customer is responsible for the price of preparation the vehicle. If the vehicle’s exterior is maintained properly, we offer up to a 6 (six) month guarantee on our paint sealant against the natural effects of the weather. Allure Detail recommends a re-application of the paint sealant every 4 to 5 months in order to obtain maximum protection. Allure Detail is not responsible for improper care or improper maintenance of the exterior paint protection provided. Provided the vehicle is properly maintained, the high-grade chemicals it uses are tested and manufactured to perform under normal driving conditions.  Allure Detail is not responsible for the following: abnormal wear and tear, extreme weather and or poor driving conditions, over spray, industrial fallout, improper cleaning maintenance, and other commercial car washing facilities or detailers causing the paint sealant to fail.  


Headlight Restoration




Headlight restoration

Over the years, the polycarbonate headlight lens on any vehicle becomes yellowed and cloudy due to ultra violet (UV) radiation damage, heat and abrasion from road grit or harsh chemical cleaners. Replacing headlight can get extremely expensive, and is often unnecessary.

Because the damage on the lenses is usually purely superficial, they can be restored to an as-new clarity with minimum time and effort with the headlight still on the vehicle.

Lexan Polycarbonate

In the late 1980’s  vehicle manufactures changed the lighting lens system material used for head lights from glass to a polycarbonate. Original equipment manufactures (OEM) needed a material that could be moulded to aerodynamic shapes and was lightweight. A polymer material, LExan PolyCarbonate, which was both lightweight and could be moulded into many different shapes aerodynamic shapes, making it suitable for sports cars.

Is a registered trademark of SABIC Innovative Plastics” a Highly durable polycarbonate resin thermoplastic intended to replace traditional glass and plexigla where the need for strength and impact resistance justifies its higher cost.

Vehicle Head Lights

To the naked eye one cannot tell that these plastic lenses are actually a porous material that expands ever so slightly when it gets hot. Degradation of the lens occurs over time . having your headlight on or being exposed to the heat of the day causes the pores to open allowing debris from the road to get in.

Oxidation debris, together with a combination of environmental factor such a s the ultra violet(UV) and heat radiation, smog, acid rain, car exhaust and harsh chemicals used to wash the vehicle car can cause the plastic headlight lenses to become opaque. high intensity discharge (HID) bulbs also contribute to the deterioration of the polycarbonate lens as they emit ultra violet (UV) radiation.

Headlight are usually made from polycarbonate; it has its advantages (lightweight, easily formed to differing aerodynamic shapes, etc) but also has its disadvantages: namely oxidation? discoloration or more correctly photo degradation.

Tail light, turning and signal ( turn indicators) are usually made from heat and impact resistant acrylonitrile butadiene styrene (abs) To the naked eye one cannot tell that these plastic lenses are actually a porous material that expands ever so slightly when it gets hot. Degradation of the lens occurs over time. Having your headlights on or being exposed to the heat of the day causes the pores to the open allowing debris from the road to get in.

Oxidation (photo degradation)- of the polycarbonate headlight causes it to dry out platizers and become cloudy or take on a yellowish tinge. ultraviolet ( UV) rays from the sun cause the lens to develop micro-cracks, hastening the colour change. this debris can be removed with a chemical paint cleaner (klasse AIO or werkstat Prime Strong)

Surface damage – When the lens start to exhibit an opaque appearance and then a yellow hue on the outside of the lenses, this is due to ultra violet radiation (UV), which also causes micro-cracks. Road grit ? debris and harsh chemical cause surface scratches. this can severely restrict the amount of light reaching the road and this becomes a safety issue as you rely on the vehicles lighting system to see whats on the road ahead and adjust your driving accordingly.

Original Equipment material (OEM) suppliers started to add ultra violet resistant (UV) coating to the surface of the lens in an attempt to reduce this condition and prolong the usable life of the lens. this protective coating is very thin (25 microns or 1 mil) removing oxidation or scratches from vehicle headlights brake lights (also polycarbonate) also remove the OEM  ultraviolet protection, which prematurely decreases the durability of the lens. Surfaces that have yellowed are a sign that the ultra violet (UV) sacrificial coating has failed and must be resurfaced and re-coated.

Ultraviolet protection polishing or wet sanding headlight without renewing the uv protection is a false economy, unless its protections replaced, the end result is that you have to do them again in a few months (repeat this polishing process enough there will be no material left work with).

In order to restore the lens back to it OEM standard a new ultra violet  (UV) resistant coating must be re- applied. Use optimum opti-coat, which will provide ultra violet (UV) protection, the ultra violet (UV) absorbers are very durable and exhibit a 5 year half-life, meaning every 5 years the concentration is reduced by 50% percent, 2-4 micron film and a hardness of 9h (pencil hardness) when fully cross-link and provides a semi permanent coating/

Uv protection coating replacement polishing or wet sanding headlights without renewing their  uv protection is a false economy, unless its protections replace, the end result is that you’ll have to do them again in a few months (repeat this polishing process and not in there will be no material left work with)  this is why a $10 dollar bottle on tv telling you that you can renew your headlights with ease of a wipe is not acceptable, it will not work in the long run.


The Art of Saying NO!! Detailing Jobs i Declined.


One of the most difficult lessons of the detailing business is that you’re better off turning some jobs away. It’s a skill you learn in the transition from busy to profitable. Here are 3 Memorable examples.


1. Wholesale car Auctions or Dealers

I received a call from the manager of a local auction requesting that we begin reconditioning wholesale cars for them ASAP as they had heard good things about us from a mutual business contact. I met with the manager and from the get go it was obvious we were on a completely different page about pricing and turnaround time. He claimed he had 100 cars a month for us but these cars were in poor condition. He requested our best effort but understood the cars wouldn’t get the treatment that our retail customers received. He told me that whatever I could not “buff out” the “cherry wax’ would fix. ( Read our facts about waxing blog)  His budget and expectations did not intersect. Add to that a 30-60 day wait for payment, and this quickly became a big fish i had to tossed back in the sea.

2. “Here’s my budget. Do the best you can.”

These customers always forget to add ” Do the best you can to meet my expectations of 100%”. I had a lady call in and inquire about our services for her badly neglected ford focus. After having a look together at her car and suggesting either a full interior shampoo or full detail due to the amount of time it would require to properly detail the car she assented that she didn’t what to spend more money, and this was merely a treat for her car as she hadn’t cleaned it in 5 years. Looking at our services list she picked our cheapest service and exclaimed I’ll take that one. The service  she was requesting included nowhere near the work it would require to even give her interior a proper vacuum and wipe down let alone leaving energy for the car wash. This scenario is a no win situation. You either do a great job and eat the significant extra time and effort free of charge or try and whip through the job within the time constraint of what she is willing to pay and try and make it presentable. I know from experience that never works because despite a customers assurance of do the best you can for x amount of dollars they rarely are and where the #1 source of complaints for me early on at my business when we would try and do what the customer’s wanted. I will usually either offer the correct service and if they dont want it or cant afford it I’ll refer them to the local drive through car wash that will tackle jobs at a volume over quality mantra. and avoid the headaches for myself. Example the 3 1star reviews on yelp. thank you Groupon!! Bottom line 2 Adults rearly agree on the meaning of do the best you can!!

3. NO experience necessary”

I have at times been asked to do jobs that i really didn’t have the experience or training to properly handle. In these cases you might be able to turn out an acceptable result but most likely will spend an unacceptable amount of time for what you are being paid. Worse yet, you can damage your reputation by failing on an overly ambitious project. Customers will respect that you won’t tackle something you aren’t equipped or trained to handle and if the opportunity continues to present itself you can take the time to get training and proper equipment to ensure a satisfactory result. to illustrate this, I recently had to completely wet sand and polish a vehicle that had been improperly sanded by a body shop. The customer was furious and tarnishing the reputation of this place by the awful experience he had with them. Lesson learned is don’t tackle jobs you shouldn’t be doing without proper training and experience.


There is a subtle art to delivering these words, especially in the midst of any critical negotiation with a new or long term client. Be sincere, and remember that this will not be the last opportunity you will receive if your conversation goes will.


Hiring A Professional Detailer

If you are considering having someone detail your car, I would urge you to use the same judgment you would in any other area of your car’s maintenance, and threat with suspicion anybody offering a really low price. Don’t automatically assume that anyone that calls themselves a professional detailer is in fact a pro. Some have passed themselves off as competent professionals by stealing images of work done by others without their permission. (Been a victim myself a few times)

It may well be in your best interest to talk to a detailer who has proven track record of satisfied customers as well as the relevant insurances, and someone offering a lower quote might not.

Request a reputable detailer’s name (s) on one of the detailing forums. (Examples: yelp.com, Google.com, Bing.com) once you’ve selected a detailer be specific about what services you require (i.e. full vehicle detail, exterior paint renovation, interior detailing, etc) It requires an exchange of information between the consumer and the shop so that the extent of each detail and the estimated cost, a vehicle drop off and collection time are clearly established before work commences. If it’s a mobile company there will be a 30-1 hour estimated time, remember we don’t control traffic or red lights.

A successful outcome will rely on good communication between you and the chosen professional. You want someone who makes you feel at ease with the process, someone who you can easily trust. They should be able to answer your questions in simple easy to understand terms, not techno speak, so that you understand what needs to be done, and the benefits.

Listen to their suggestions. the more that things can be explained and agreed upon, the more at ease that they can make you feel, and the more confident that you can be in their ability to meet or exceed your expectations.

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Something’s you may want to consider:

Anyone with a hose and bucket can call them self’s a detailer this is what sets them apart. 

  • Look for a courteous staff willing to answer all of your questions.
  • Make sure they are an all-around detailer including Clean vans and clean dress attire, also spelling and typos on their website and business cards.
  • Look for policies regarding estimates, labor rates or pricing, guarantees, acceptable methods of payment, etc.
  • A professional detailer should be a full-time business for at least one full year. ( too many do it part-time because they need extra cash) 
  • If emailing an established business should have a “info@Companyname.com” not a “companyname@gmail.com” or Yahoo, bing, msn. etc.
  • Should have a business licensed and be state registered 
  • Ensure they have adequate insurance cover ( including Garage Keepers) 
  • Obtain (telephone numbers) references from three recent clients.  This is a thin line since some customers maybe famous people who even their assistance don’t have time. or companies that are too big to reach unless there are extensions to dial ( check Yelp.com, Google.com or Bing.com for reviews ) 
  • How long they have been in business
  • Ask them where they received their training, and products. If you can get it at your local pep boys it’s not a hi-grade professional product or detailer. 
  • Ask for pictures, Professional image detailer’s will have a web-site with high-resolution pictures showing their work.
  • Ask them their detailing “Steps” this will indicate exactly what you are paying for. Again professionals will have this typed on their services page of their website along with price.
  •  Do they offer a 100% satisfaction guarantee?
  • Discuss a price and if satisfied set-up an appointment.
  • If they quote a very low price it could reflect the quality of service offered.

After Care

Provide tips on avoiding scratches by proper washing and drying techniques and any other tips they can give to maintain the finish on your vehicle. Client education in the aesthetic care of their vehicle should be equally as important as the detailing. The most common cause of surface scratches is washing the car improperly, or raising unsuitable washing media, so I would suggest they explain or demonstrate the correct vehicle paint washing technique.

Detailing pricing

As with most other things, the price of automotive detailing varies by quite a wide margin. Many more people are concerned with perceived value (a cheap price) as opposed to quality; due to many entering the business and low pricing to get the job (Craigslist, back page) the secret is to sell quality over price, while keeping in mind client needs.

The cost of having a professional perform a detailing job on your vehicle will vary by geographical region, the experience and reputation of the detailer. Most detailer’s will offer a specified package of services that are included in their standard prices, and generally provide additional services on request for an additional fee.

Please check out our service Page for a look at what every professional should have…


A Word About Our Services

Allure Auto Detail proudly uses premium grade products and supplies to detail your vehicle. Unlike your local car washers, we use new microfiber towels to finish every car wash and detail, minimizing unnecessary scratches.

What sets us apart from other detailers is the time we take to double-check every step and our commitment to the best customer service in the industry. Expect to be treated like VIP every time.

Every detail package is tailored towards your car’s needs. Be sure to let us know exactly what you’d like us to focus on.

Call us to schedule an appointment. We recommend setting up an appointment about 4-7 days in advance to make sure you get the time slot that best suits your availability. Get 2Free microfiber towels with every detail.

Still don’t believe we’re the best? Check out our … Gallery

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